per·sis·tence
the quality of persisting; tenacity.the act of persisting; continued effort or existence.
"We don't like their sound, and guitar music is on the way out." - Decca Records Executive, rejecting the Beatles in 1962
Having the courage to take action is one thing; maintaining persistent action is another.
Persistence, the ability to maintain action when the going gets tough, is what really separates the wheat from the chaff.
As a basic law of aerodynamics suggests, "Wherever there is thrust, there will be an equal and opposite amount of drag.
Wherever there is lift there will be an equal and opposite amount of gravity resisting it."
While your plans are on the drawing board you will encounter no opposition. The very moment you take action based on it, however, resistance will become apparent.
Are you aware that Margaret Mitchell, the author of Gone with the Wind, was told her manuscript was not worthy of print by 80 publishers before publisher number 81 saw some merit in it?
How about the fact that George Gershwin was fired from his music company employer while being advised to vacate the field of song writing altogether! Notwithstanding, he went on to become a giant among songwriters.
Did you know that before new actors get a spot in a commercial or small-time movie, on average, they receive 30 rejection slips before their so-called "lucky break" finally comes?
I am convinced we give up too easily!
FAILURE IS NOT FINAL
Did you know that the strongest trees in the forest are not the ones hidden away in a secluded valley where they are totally protected?
The strongest trees alive are those that cop the full brunt of storms and the elements.
Routine trials, setbacks and knockbacks will actually make you stronger and will sweeten the taste of your success when it inevitably comes.
I don't care what star sign you may be or how prolific the genetic breakthroughs of the next few generations are.
It's not brains or breeding that creates success, it's your ability to hold on and stay on course.
Because the world does not give up its rewards easily, you must develop WIT - Whatever It Takes. Marathon runners "hit the wall".
Salespeople get to the point where they just can't make that next cold call.
Writers sometimes get writers' block. In moments like these that come to us all, the ability to focus, to suck in your gut and push through the pain barrier often displaces failure and produces victory.
Great runners will run with heart until they catch their second wind.
If you feel like you've "hit the wall" when it comes to achieving any of your goals from Strategy 3, application of the principles of Strategy 4, Empowerment, will help you to get certain, get excited and get confident all over again.
Another key that will help you bounce back when you hit the TAR - Things Are Rough - barrier is to share your concerns or doubts with "Possibility Thinkers".
The collective wisdom and encouragement that can flow from cooperation can also help get you moving again. Always seek expert advice before you quit!
We will cover this concept in Strategy 8. Perhaps, however, the greatest way to bounce back from setback and disappointment is to ...
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